Services.
Every channel, heading one way.
Brand strategy, website, blog, email, social, and video content, built as one connected program.
Most brands hire one person for the website, another for social, and a third for the blog, then wonder why none of it sounds alike. Redsaddle works the other way. We start with the story underneath your brand, then build every channel from it. You can start with one service or bring us all three. Either way, everything points in the same direction.
Before we write a word, we define your brand's voice and what it should talk about. We interview your team, audit what you've already published, and look at how customers describe you. Then we turn it into a voice guide and content plan your whole team can use, whether we write the content or you do.
What's included:
Brand voice guide, with examples of what to say and what not to say
Messaging framework for each audience you serve
Content pillars, the three to five topics your brand owns
Content and channel audit
90-day editorial calendar
Best for: Brands going through a rebrand, a new launch, or a growth spurt, and teams with several writers who all sound different.
How we work.
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Discovery Call.
A 30-minute conversation about where your content is and where it needs to go. We'll tell you honestly whether we're the right fit.
Saddle Up.
Onboarding. We run a voice workshop, audit your channels, and build your voice guide and 90-day plan.
Make the Work.
We write, script, and produce across your channels, with a shared calendar so you always know what's coming.
Keep it Moving.
Regular check-ins and reporting, so we keep what's working and fix what isn't.
Your website is usually the first conversation anyone has with your brand, so it should sound like you, not a template. We write homepages and service pages that say what you do clearly, articles built to rank in search and get cited by AI tools, and newsletters people open on purpose.
What's included:
Website copy, from homepages and service pages to full site rewrites
SEO and AEO blog articles
Newsletters and email programs
FAQ content built for search and AI answers
Content refreshes for pages that aren't pulling their weight
Best for: Brands with a website that no longer fits, a blog that's gone quiet, or an email list that isn't getting used.
Social and Video.
Website, Blog, and Email.
Social is where your audience decides whether to follow you. We plan, write, and script for the platforms your audience actually uses, then turn your best ideas into video and creator partnerships that reach people you can't reach on your own: one idea, many formats.
What's included:
Social strategy
Posts and captions
Video scripting and creative direction
Creator partnerships, from sourcing and briefing to review
Best for: Brands posting without a plan and teams that want video and creators without starting from scratch.
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Brand Voice and Strategy.
❊ FAQs ❊
You’ve got questions,
we’ve got answers
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Redsaddle offers three core content marketing services: brand voice and strategy; website, blog and email content; and social and video content, including creator partnerships. Clients can hire us for a single service or one connected program across all three.
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Usually, yes. Without a clear voice and plan, content from different writers and channels drifts apart. Every Redsaddle program starts with onboarding, called Saddle Up, where we build your voice guide and 90-day plan. If you already have a strong voice guide, we'll work from it instead of starting over.
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A brand voice guide is a document that explains how your brand sounds, with rules, examples and words to use or avoid. It helps everyone who writes for your brand, from your team to agencies and freelancers, sound like the same company. Redsaddle voice guides are built to be used day to day, not filed away.
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Yes. Redsaddle takes on single projects like a brand voice guide, a website rewrite or an AI search visibility audit, as well as ongoing monthly programs. Many clients start with one project and move into a monthly program once the foundation is in place.
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Redsaddle monthly programs combine strategy and content across your chosen channels for a set monthly fee, with a three-month minimum. We scope each program during discovery, so you pay for the channels and volume you need.
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During onboarding, we agree on the goals and metrics that matter for your business, such as search traffic, engagement, email performance, or leads. Redsaddle reports on them regularly, and we adjust the plan based on the numbers.