Our work.

A video framework built to travel.

The challenge:

The employer brand needed a north star. 70% of candidates check a company's social presence before applying (CareerBuilder), and we needed a video framework that could scale across regions and give candidates a real reason to say yes.

The approach:

  • Ran audience research and competitive intelligence to find the story candidates would care about

  • Built a video framework designed to scale and travel across regions

  • Brought together a cross-functional team around one integrated brand campaign

  • Anchored the campaign with a hero video, then adapted it for each channel and market

The results:

  • 20M organic impressions in the first month

  • 15% lift in careers site traffic

Rebuilding a top-traffic site
for the AI era.

The challenge:

The company's second-most-visited webpage was failing. It suffered frequent outages, compliance issues, and lacked a path to AI readiness.

The approach:

  • Made the business case and reframed the problem for leadership, from site maintenance to a brand and AI opportunity

  • Led the project team, including the outside partner engagement

  • Delivered a refreshed brand experience built to work with AI agents

The results (one quarter after launch):

  • 27% increase in AI agent usage

  • 20% increase in site traffic

  • +22 seconds average time on site

Finding the gap that changed
the plan.

The challenge:

The brand had a problem nobody had measured: low unaided awareness and a trust gap that was holding growth back.

The approach:

  • Uncovered the gap through brand research, social listening, and Reddit sentiment analysis

  • Built the business case that shifted company priorities for the second half of the fiscal year

  • Developed the narrative, messaging pillars, and content strategy to close the gap

The results:

  • Shifted company priorities for the second half of the fiscal year

  • Unlocked additional investment for the brand team

❊ FAQs ❊

You’ve got questions,
we’ve got answers.

  • Redsaddle works with brands that have a lot to say across many channels, from growing companies to global enterprises. Our founder's background includes programs spanning 60+ markets and nine languages, so we're built for complex brands, multiple audiences and teams in more than one place.

  • Both. Our background spans employer brand and recruitment marketing, from careers sites and recruitment video to employee advocacy, as well as customer-facing brand, content and social. Every program is built around the audience it needs to reach, whether that's candidates, customers or both.

  • Yes. We develop the concept, write the script and direct the creative, then bring in our trusted production partners to film and edit. From there, we build a campaign framework around the video and adapt it across channels, regions and audiences. Every campaign starts with research into what your audience actually cares about, so the story is built to travel. Already have a hero video? We'll build the campaign around it.

  • An AI-ready website uses clear structure, direct answers, consistent brand descriptions and technical foundations that help AI tools like ChatGPT, Perplexity and Google AI Overviews understand and cite your content. Redsaddle audits your site for AI search visibility, then rewrites and restructures the content that matters most.

  • Yes. Many of our programs start by helping marketing leaders show leadership what's at stake: where the brand is losing awareness or trust, and what closing that gap is worth. We turn the research into a clear case your executives can act on.

  • It depends on the channel. Social and campaign content can show results within the first month, while SEO, AI search visibility and brand awareness usually take three to six months to build. We set realistic goals during onboarding and report on progress along the way.